Today’s episode #028 of the Digital 100 Show is about that magically question I get asked all the time.

What should I be posting today on social media?

This not so difficult question is just another excuse people use to complicate social media & the results its may bring. In reality you should be posting to social media multiple times per day – this will help you take the attention of the users. Then if the content you produced is of value the users will subscribe, stay watch and engage with it – this is your sign of success.

But it all revolves around producing good content.

Similar to learning to swim, I can’t say the only way to swim is to have a perfect body, perfect swimsuit and dive perfectly into the water otherwise you are a horrible failure.

The reality is your need to get into the water to learn, you need to take chances and produce all types of content to find what you like, what your audience likes or doesn’t. That’s where the real gold is found, not in sitting pool side saying I’ll wait for the perfect moment to learn to swim ( as outlined above ) before leaping in.

I say – jump in the water is warm and forgiving.

People care a lot less than you think, especially to the negative – trust me I’ve emailed everyone my wife & I know when I downloaded the LinkedIn app for the first time in years. Now everywhere I go I get my wife’s friends and co-workers asking me why I reached out on LinkedIn to connect with them 🙂 That’s life! Don’t avoid it – step into the shallow-end or dive into the deep-end.

Either way it’s about producing quality content everyday! But without the quality I would still produce something over nothing and that’s the key take away from this questions.

The more your post the more quickly you will find your style, understand your niche, catered towards your audience, know your competitors and then make the changes towards your success.

Good luck & keep building secure digital business!

Patrick Wagner

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Website: http://patrickwagner.com/

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Podcast (Apple): https://itunes.apple.com/ca/podcast/digital-100-building-secure-digital-business/id1402273084?mt=2
Podcast (Google): https://play.google.com/music/m/Izxdluzikkh2oy7gq2vf5xccpmu?t=Digital_100_-_Building_Secure_Digital_Business

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