Industry Ad Execs give Facebook Top Grades for Social Media Ad Effectiveness

Finally a report card for social media advertising and they are delivering a solid ROI according to industry experts & ad execs.
eMarketer released a great new report, “Social Advertising Effectiveness Scorecard: Industry Execs Grade the Leading Platforms,” with an average grade of B given to paid social media ads.

ROI as the focus, Facebook (B+) and Pinterest(B) received the highest grades amongst their peers.

Read On…

Google is now part of Alphabet – What you need to know

How Google’s new structure under Alphabet looks like

Google finally announced some big changes to restructure the company for the future. Since Google’s IPO we have know them for their Search & Ad sales mostly. This new structure allows Alphabet (formerly Google) to better display & leverage their many projects and ventures.

Their many companies & ventures will play big part in the Alphabet’s future growth. Especially as we see digital ad spending peaking, it will be important to highlight other profitable aspects within their holdings. Read On…

Steve Jobs and Bill Gates Talk About Beginnings


I found this great video footage from the D5 conference where Steve Jobs and Bill Gates shared the stage. Each answered questions about what major contributions the other made to the industry.

From the exchange:

Gates: “The mainstream is always under attack. The thing that people don’t realize is that you’re going to have rich local functionality, I mean, at least our bet, whereas you get things like speech and vision, as you get more natural form factors, it’s a question of using that local richness together with the richness that’s elsewhere.

And as you look at the device, say, that’s connecting to the TV set or connecting in the car, there are lighter-weight hardware Internet connections, but when you come to the full screen rich, you know, edit the document, create things, you know, I think we’re nowhere near where we could be on making that stronger”.

Jobs: “I’ll give you a concrete example. I love Google Maps, use it on my computer, you know, in a browser. But when we were doing the iPhone, we thought, wouldn’t it be great to have maps on the iPhone? And so we called up Google and they’d done a few client apps in Java on some phones and they had an API that we worked with them a little on. And we ended up writing a client app for those APIs. They would provide the back-end service. And the app we were able to write, since we’re pretty reasonable at writing apps, blows away any Google Maps client. Just blows it away. Same set of data coming off the server, but the experience you have using it is unbelievable. It’s way better than the computer. And just in a completely different league than what they’d put on phones before.

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Anonymous targets the U.S. Banking System with their operation ‘Black October’

Alert for anyone using a US Bank or if you local bank is owned and/or operates in the US Banking system. The group Anonymous is calling for everyone (the 99%) to forego credit and debit cards and use cash instead, after claiming that private banks have failed ordinary people.

“US branches of Germany’s Deutsche Bank and Spain’s Banco Santander have failed US Fed stress tests, while America’s largest bank, Bank of America, is put on ‘warning.”

“Show the Big Bankers that we don’t need their debit cards, we don’t need their credit cards, we don’t need their loans, and we don’t need them.”

In their concluding statement, Anonymous pointed to Iceland wherein social protests against failing banks and an ineffective government led to the arrests of CEOs and the indictment of the Prime Minister after the fallout from the 2008 global financial crisis.